Client:
World Vision
Industry:
NGO / Social Impact
Services
Campaign Strategy
Campaign Production
Creative Development
Storytelling & Content Creation
Integrated Media Planning
Case Study
Challenge
Drought and the COVID-19 pandemic left vulnerable children and families across Eswatini facing hardship that was impossible to ignore. But charitable organisations were up against a quieter crisis of their own: donor fatigue, in a fundraising landscape more crowded than ever. World Vision needed a campaign that could cut through that fatigue and move people to act again.
Solution
OMG partnered with World Vision on Donate to a Child, a national awareness and fundraising campaign built to reignite compassion. By placing the real stories of vulnerable children at the heart of the conversation, we turned complex social issues into human stories audiences could connect with, brought to life through OOH, print collateral, video profiles, newspaper placements, digital content, and social media.
Results
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Elevated national awareness of the challenges facing vulnerable children
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Strengthened public engagement with World Vision's mission
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Encouraged both monetary and in-kind contribution
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