Client:
ESRIC
Industry:
Insurance
Services
Digital Marketing
Radio Advertising
Social Media Marketing
Copywriting
Community Management
Campaign Strategy
Photo & Videography
OOH & DOOH
Challenge
Insurance has traditionally meant paperwork, long queues, and slow processes, creating a customer experience that hasn't kept pace with how people live today. Across the industry, insurers needed to break that pattern, transforming how customers accessed and interacted with insurance. The challenge was to launch The ESRIC Mobile App that put essential services directly into consumers' hands, accelerating digital adoption, improving convenience, and positioning ESRIC at the forefront of the industry's digital evolution.
Solution
OMG developed and executed a fully integrated, multi-channel launch campaign designed to educate, engage, and convert customers into active app users. By simplifying the benefits of the platform and showcasing the convenience of managing insurance anytime, anywhere, we created a compelling reason for customers to embrace a more digital experience. Through a strategic blend of digital advertising, social media, outdoor media, print collateral, video content, branded merchandise, and targeted customer education, we ensured the ESRIC App remained visible throughout the customer journey.
Results
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10,000+ app downloads and registered users
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65 customer reviews on Google Play Store
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4.6 rating on Google Play Store
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Increased digital reach to 991 657 across social platforms
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Strengthened ESRIC's positioning as an innovative, customer-centric insurer
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Accelerated customer adoption of digital self-service insurance
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