Client:
Elangeni Food Group
Industry:
Agri-business
Services
Brand Strategy
Brand Positioning
Brand Identity
Creative Direction
Brand Identity Rollout
Internal & External Communications
Campaign Production
Launch Campaign Execution
Before
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After
Case Study
The Challenge
As Eswatini’s largest poultry supplier, the business had grown significantly beyond its original identity. With expanding operations across poultry production, processing, distribution, and emerging agricultural sectors, the brand needed to reflect the scale, ambition and national importance of the organisation.
The challenge was to create a brand that moved beyond being recognised only as a poultry supplier, and instead positioned the company as a leading food solutions partner driving sustainability, food security and agricultural growth in Eswatini.
OMG was tasked with building the brand from the ground up - from strategic positioning and naming architecture to visual identity and brand execution - creating a bold, distinctive and future-ready brand for Elangeni Food Group.
The Solution
OMG developed and delivered a complete brand transformation strategy to reposition Elangeni Food Group as a modern, future-focused food enterprise.
Beyond creating a new visual identity, we built a powerful brand platform anchored in the promise “Live Well” - a reflection of Elangeni’s commitment to nourishing communities, strengthening food security, and creating sustainable food solutions for Eswatini.
The new brand architecture brought together the company’s diverse offerings under one unified group identity, creating a stronger connection between its key business divisions: Elangeni Poultry, Elangeni Macs, and Elangeni Chicks.
Through strategic positioning, brand storytelling, identity development, and consistent execution across customer, employee, and stakeholder touchpoints, OMG created a cohesive brand experience that celebrates Elangeni’s heritage while positioning the group for future growth.
The result was more than a rebrand - it was the creation of a proudly Eswatini food brand built around quality, sustainability, and progress. A brand that empowers people to Live Well today while helping build a more resilient and self-sufficient food future for generations to come.
Results
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A stronger, unified brand identity that positions Elangeni Food Group as a leading food solutions company in Eswatini.
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A clear brand architecture that brings together Elangeni Poultry, Elangeni Macs, and Elangeni Chicks under one powerful group vision.
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A distinctive brand platform built around “Live Well”, connecting the business purpose with quality, sustainability, and community wellbeing.
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Increased brand relevance by shifting perception from a poultry supplier to a diversified food group with a broader role in Eswatini’s food future.
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A consistent brand experience across customer, employee, and stakeholder touchpoints, strengthening trust and recognition.
Guidelines
A full brand guideline system was developed to ensure consistency across every touchpoint, from packaging and digital content to corporate communication, signage, vehicles, and activations.
