Client:
Castle Lager
Industry:
Beverage / Alcohol
Services
Content Strategy
Social Media Marketing
Copywriting
Community Management
Case Study
Challenge
The strategy was shaped around the #ResponsibleTogether campaign, using social media to encourage responsible enjoyment while keeping the brand visible, engaging, and culturally relevant.
Through consistent content planning and active community management, the campaign helped Castle Lager connect with audiences in a more meaningful and responsible way.
Solution
The creative execution was developed for Facebook, Instagram, and Twitter / X, with content designed to be simple, social-first, and easy for audiences to engage with.
Copy, visuals, and community responses were crafted to maintain a positive tone while keeping the brand present in everyday online conversations.
Results
The campaign helped grow Castle Lager’s social media performance and brand sentiment.
The work contributed to 110% follower growth in one month, an average of 200K+ monthly impressions, 13K+ average monthly engagements, and an overall positive online brand presence.
.png)
.png)
.png)
